The browser converters are free. Forever.
Pay only if you want the REST API, to run these conversions automatically inside a Zapier, Make, or n8n workflow, or in your own scripts, pipelines, and backends. Self-serve billing through Stripe: subscribe, cancel, or update your card without emailing anyone.
Animated demo: platforms like Airtable and Shopify send image files to the formatably REST API, which converts them and returns the converted file to the next step of a workflow, script, or backend.
Airtable
New attachment
IMG_0284.heic 3.1 MB · HEIC
formatably
POST /api/v1/tools/heic-to-jpg
X-Api-Key: ••••••••
Google Drive
File saved
IMG_0284.jpg 1.8 MB · JPEG
Add one HTTP step to any workflow. No code.
Browser converters
$0 forever
- All 20 converters, unlimited use, batch included
- No signup, no account, no watermarks
- 100% on-device, so files never leave your machine
- No file size caps in the browser
- 25 anonymous API requests/day included
API
$12 /month
- Unlimited API requests
- Converters as REST endpoints: file in, file out
- Drop-in HTTP step for Zapier, Make & n8n, or any code
- Large-file flow: up to 100 MB per file
- Self-serve billing portal (update card, invoices, cancel)
Your API key is issued instantly after checkout.
Why is the browser side free with no cap? Because it costs us nothing: conversions run on your device, not our servers. The API runs on our infrastructure and moves your files through it, which is what the subscription pays for.